Two Geeks + a Bench
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.
Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a PhD in Psychology he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
Two Geeks + a Bench
Texture as Branding: How to apply Sensory Science
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Your logo isn't your brand—your texture is. In this episode, we unpack the neuroscience behind why touch bypasses rational evaluation and goes straight to the brain's emotional center, creating brand memories that no visual identity can match. We explore the Tropicana packaging disaster as a cautionary tale, break down the five sensory dimensions cosmetic chemists actually control, and explain why private label formulas are quietly sabotaging indie beauty brands. If you've ever wondered why some products become repurchase rituals while others get forgotten, the answer lives in haptic science—and most founders have never thought about it.
Two Geeks at a Bench