Two Geeks + a Bench
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.
Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a PhD in Psychology he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
Two Geeks + a Bench
Latest Episodes
The $50,000,000 Blindspot: Why Smart Brands Go Invisible
Why do brilliant marketing strategies, beautiful visual identities, and tight investor pitches routinely fail? In this episode, we pull back the curtain on a truth that nobody in the branding industry likes to admit out loud: consumers don’t ch...
What Is Cognitive Branding? The Psychology Behind Why Your Brain Chooses One Brand Over Another
Have you ever spent six figures and eighteen months on a stunning new visual identity, only to see zero impact on your conversion rates? The branding industry has been solving the wrong problem for fifty years. By treating brand identity as a d...
Most Turnkey Providers Are Factories in Disguise. The Turnkey Partner That's Actually on Your Side Is a Different Animal Entirely.
Turnkey partners that own manufacturing assets have a built-in conflict of interest — their revenue depends on filling production lines, not on your brand's outcome. Three recommendations reveal the bias: arbitrary MOQ pressure, format lock-in ...
Starting a Skincare Brand? Here’s the Safest Way for First-Time Founders to Launch.
67% of beauty startups fail in their first year — not from bad branding, but from signing the wrong manufacturing contract before they understood what they were agreeing to. In this episode, we unpack why first-time skincare founders keep falli...
The Content Stack: Why Most Brands Burn Money on Ads—and the Framework That Fixes It
Marcus had everything a founder dreams of: a real skincare brand, loyal customers, and $5,000 to finally scale. He hired a freelancer. Ran Meta ads. And watched it all evaporate in 11 days—with just 11 sales to show for it.He blamed the...