Two Geeks + a Bench
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.
Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
Two Geeks + a Bench
Latest Episodes
The Beauty Industry’s Prisoner’s Dilemma: Why Every Skincare Trend Rushes to the Shelf Before the Science Even Works
Exosomes went from a cellular biology term that nobody outside of advanced academic labs could pronounce to the frontline skincare shelves of Sephora in approximately eighteen months. That pace is startling, but it isn’t the story of scientific...
L’Oréal Doubled Down While You Panicked: The Counterintuitive Math of Winning in a "Soft" Market
"The market is soft."If you work in beauty, wellness, or consumer goods, you’ve heard this phrase repeated like a corporate mantra all year. Boards are nervous, budgets are frozen, and leadership teams are slashing marketing expenditures...
Peach & Lily’s Zombie Cell Strategy: How to Own a Skincare Category
Peach & Lily recently launched a $59 zombie cell cream on the loudest shelf in American beauty. Positioning a complex scientific claim—specifically targeting senescent cells—for the mainstream shopper at Ulta Beauty, the brand...
The Chatbot Has Never Heard of You: What 135 AI Experiments Reveal About Getting Cited by ChatGPT, Claude, and Gemini
Your customers stopped Googling you. They're asking ChatGPT, Claude, and Gemini instead — "what's the best clean moisturizer for sensitive skin?" — and the AI answers in full sentences, with brand recommendations. If your brand isn't in that an...
The Psychology of the Sale: Why Sequence Matters More Than Your Product
Why do great products fail?Let's look at James. He spent 11 months pouring his life into a product launch. By every internal metric, he nailed it. The software was genuinely better, faster, and easier to deploy than anything else in its ...