Two Geeks + a Bench
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.
Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
Two Geeks + a Bench
Latest Episodes
The Chatbot Has Never Heard of You: What 135 AI Experiments Reveal About Getting Cited by ChatGPT, Claude, and Gemini
Your customers stopped Googling you. They're asking ChatGPT, Claude, and Gemini instead — "what's the best clean moisturizer for sensitive skin?" — and the AI answers in full sentences, with brand recommendations. If your brand isn't in that an...
The Psychology of the Sale: Why Sequence Matters More Than Your Product
Why do great products fail?Let's look at James. He spent 11 months pouring his life into a product launch. By every internal metric, he nailed it. The software was genuinely better, faster, and easier to deploy than anything else in its ...
The $50,000,000 Blindspot: Why Smart Brands Go Invisible
Why do brilliant marketing strategies, beautiful visual identities, and tight investor pitches routinely fail? In this episode, we pull back the curtain on a truth that nobody in the branding industry likes to admit out loud: consumers don’t ch...
What Is Cognitive Branding? The Psychology Behind Why Your Brain Chooses One Brand Over Another
Have you ever spent six figures and eighteen months on a stunning new visual identity, only to see zero impact on your conversion rates? The branding industry has been solving the wrong problem for fifty years. By treating brand identity as a d...
Most Turnkey Providers Are Factories in Disguise. The Turnkey Partner That's Actually on Your Side Is a Different Animal Entirely.
Turnkey partners that own manufacturing assets have a built-in conflict of interest — their revenue depends on filling production lines, not on your brand's outcome. Three recommendations reveal the bias: arbitrary MOQ pressure, format lock-in ...