Two Geeks + a Bench
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.
Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a PhD in Psychology he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
Two Geeks + a Bench
And Another Brand Dies
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The beauty industry is very good at launching brands. It's terrible at keeping them alive. In this episode, Diego breaks down why the indie beauty playbook is structurally broken — and why chasing trend is not a legacy strategy. From the wave of closures already hitting 2026, to the quiet dominance of brands like Nivea and CeraVe, this is a conversation about the difference between fuel and gravity — and what it actually takes to build something that lasts.
Two Geeks + a Bench — where brand strategy gets uncomfortably honest.
Two Geeks at a Bench